BMW has terminated its ambassadorial deal with popular Nigerian-New Zealand martial artist, Israel Adesanya over his recent rape comment.
Prior this week, the UFC fighter threatened to rape a fellow UFC fighter, Kevin Holland sparking outrage across the social media landscape.
A BMW statement released to a sports magazine, Herald, reads below...
“Due to the comments made by an athlete online, we have reviewed our pending association with the said athlete and we have decided not to push forward with a specific ambassador for the brand at this time in New Zealand.”
Then in an Instagram post, Israel admitted to his flop when he apologized for making the rape threat comment and stated that he has learned his lessons on public engagement from it.
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